The "Triple Bottom Line" consists of three Ps: profit, people and planet. Introduced by John Elkington, he asserted that the triple bottom line "measures the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a triple bottom line is taking account of the full cost involved in doing business."1 The triple bottom line is at the heart of this hackathon.
The 3P Hack is designed to be a high-energy, collaborative event, drawing in participants from the University of Texas and the Austin community at large. Attendees are given challenges to discuss over a two-day period and finalist teams present their solutions to a panel of judges on the second day.